Our team was tasked with making a brand more responsible. We chose Band-Aid as our brand because we saw the concept of flesh-colored as a ridiculous concept, and we chose the household name that can make a big statement. “Band-Aid is for Everyone”
We designed new inclusive packaging that brings people of color into the conversation of product design. It acknowledges the problem of white-centered thinking and responds by providing people of all skin tones with the option of covering their woun
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